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In the course of many editorials, I have been forecasting a paradigm shift in the luxury sector. Have issued warnings against anonymous “global brands” and demanded more responsibility and credibility. And now, suddenly, I discover that effectively the whole world is crying out for “genuine values.” The World’s Finest Club is, naturally, extremely pleased with this new attitude. What could be better than traveling the world and knowing you will meet like-minded people
wherever you go? The World’s Finest Club has members in virtually every corner of the globe and members can enjoy the benefits of clubs and hotels as VIPs worldwide. From St. Tropez to San Diego, from Bangkok to Paris. In this new edition of the official Club magazine, we once more show you new clubs and hotels. The revised magazine concept also brings you lots of new topics from the world of luxury. FINEST focuses exclusively on the attractive things in life and
is always on the lookout for something new. The Directory section of the magazine is clearly organized according to country and alphabet and is a genuine help when looking for the right club in the corresponding city or country. FINEST is distributed to exclusive club members. And is of course available worldwide at all club and hotel members and can be purchased in the new year from Swiss newsstands. We hope you enjoy reading this seventh edition of FINEST.
With kind regards,
Christof Küng
Corporate Executive & Editor-in-Chief
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