Johnnie Walker® Blue LabelTM is a top quality blend created from the rarest and most expensive whiskies in the world. Produced in limited quantities, it is the crown jewel of the world famous Johnnie Walker® whisky dynasty. Blue LabelTM was developed with the aspiration to meet the high expectations of today’s customers of luxury spirits and is aimed at aficionados who want the absolute best – and who can afford it. To achieve this award-winning flavour requires exceptional master blender skills which have been passed down from generation to generation.

One of a kind
The master blender does not search for particularly old or young whiskies but for specific flavours and characteristics. This is also why no vintage is marked on the bottles; Blue LabelTM represents excellent quality irrespective of the age of the whiskies used in the blend. Normally, it is evident shortly after distillation which cask contains the necessary whisky elements (we are talking about one or two casks per few million). Once identified, they are reserved for Johnnie Walker® Blue LabelTM and stored until they mature to their absolute peak. Some of the distilleries that produced these casks no longer exist, making these whiskies truly irreplaceable.

Website: www.johnniewalker.com